Global Flagship Retail Experience
This project served two purposes. On one hand, it would be the employee store at the global Coca-Cola HQ in Atlanta - and needed to serve the ‘local employee’ consumer and the ‘international executive’ visiting the HQ from another country. On the other hand, it needed to be flexible enough to become the DNA for a new global retail concept. Soon after it’s design approval the momentum created a new partnership opportunity with Disney.
Coca-Cola + Disney
Ok. This is a bit long. But SO MUCH work went into making this video. It was used to sell-in a massive, multi-park Disney development to senior leaders from both Coca-Cola and Disney.
Coca-Cola + Disney Springs
The actual development of this project happened after I had left the agency. While I wasn’t part of the execution, I’m grateful that I had a hand in creating this experience from the ground up, and pushing the project through the approval process.