Los Angeles Football Club

Flagship Retail Experience

For the launch of one of the MLS’s new expansion teams, we created a full retail visual center for all LAFC retail activations. A DIY aesthetic was created to speak to the LAFC’s target consumer, the working class fan. This is NOT the clean and polished LA Galaxy. This is the People’s Team. The flagship store delivers an elevated fan experience seven days a week. On game day, the built-in flexibility allows the space to flex, serving thousands of fans in under 2 hours. To this day, the store holds records for opening day, and opening season sales.