“Meet the consumer where they are in their journey” - Darin Dougherty
With a decade of experience partnering with adidas, I’ve been obsessed with helping the adidas brand deliver the right experience at the right time in the best way possible - global retail concepts, shop-in-shops, temporary activations, social and digital marketing tools and experiences and beyond.
Creative Direction + Concepting + Marketing Content Creation
DEERUPT - 4 day pop-up activation
Over the course of 4 days, we entertained the NYC Times Square consumer with a packed schedule. Snacks and coffee, a digitally inspired physical art gallery, shoe trial, a digital ‘billboard’ that reacted to their movement, a photo booth that send a GIF to their phone and projected it on a screen overlooking Times Square. BUT, the piece de resistance was the digitally projected environment and responsive dance floor that reacted to breakdancers and consumers alike. This activation became a ‘best practice’ example to the adidas brand of how to deliver consumer impact.
Agency Marketing Reel
In an effort to capture and showcase agency capability with the brand, I directed this reel as well as the work in the reel. This is a small percentage of the work we created - but it does a great job of showing capabilities around bringing stories to life through physical, digital and social channels.