YETI
All The Hits
Over the span of 3 years, I lead our team and vendor partners in the creation of many of YETI’s most successful product campaigns. These projects ran the full gamut. From strategy to copy writing to motion graphics and beyond - no opportunity was left untouched. Along the journey we scooped up some of the best work and made a sizzle reel at Engin Creative. Here it is. Buckle up!
The Work
I’m extremely proud of the work my team made for YETI. We pitched ideas on post it notes, captured content with our camera phones, created sound effects, wrote copy, built sets for photoshoots, came in early and stayed late. We rolled our sleeves up and solved every problem thrown at us. We created content for print campaigns, retail stores, YETI.com, YouTube, Instagram, Facebook and paid advertisements. Grab a cold beverage and enjoy.