Two decades
My first professional gig right out of college was working on the Nike Corporate Campus. What a dream job that was. Little did I know at the time, I would be working with the brand for the next 20 years. Countless amazing projects followed that first gig - too many to share but here are a few highlights.
NBA All-Star Activation
This pop-up kicked off NBA All-Star week and ended three weeks later after transforming into a Black History month activation. It only lasted a month, but the memories will last a lifetime. One key item of the brief for this experience was to create an homage to Nike’s 30 year history to basketball. I was lucky enough to spend weeks sifting through Nike’s DNA vault. We curated original artifacts into a string of vignettes that spanned the full 30 years, validating Nike’s position as the leader in the basketball category.
Nike.ca
When Nike launched Nike.ca, Canada’s first designated digital storefront, they wanted to create a mobile activation that combined retail in-real-life with the new digital store front. Items that were available for purchase from the pop-up were stored nearby, allowing same-day delivery. Unless you were ordering a pizza, instant delivery was a concept that was unheard of at the time.
Nike Retail
Too many projects to list, to few of them were photographed. From the first Nike owned store in Santa Monica to wholesale retailers like Footlocker, I’ve had the opportunity to help Nike tell their story to consumers across the country and beyond.
